Stats and Resources - LatinaMedia.Co

Latinas are dramatically underrepresented in media. When we are depicted, we are too often stereotyped as criminals, servants, or both. That allows folks who aren’t in community with us to ignore, fear, and hate us.

It’s time Latinas and femme Latinxs have a say in deciding how we’re represented. We should be telling, starring in, and reviewing our own stories!

Stats and Studies

There are actual numbers to back us up, thanks to leading researchers Dr. Ana-Christina Ramón and Stacie M. de Armas, and organizations like the Latino Donor Collaborative (LDC). Check them out:

Holywood and Diversity Report 2020 – Ties diversity in front and behind the camera to profit
Thumbs Down 2020 and Critic’s Choice II – The most up to-date-numbers on who’s a film critic (spoiler: it’s overwhelmingly white men and then generally lift up their own point of view)
2023 U.S. Latinos in Media Report – We’re drastically underrepresented, particularly when compared to our numbers in the population
Latino-Led Content and Viewers and 2022 Latinos in Media Report – Oh, and Latinos over-index as consumers of media. According to the LDC, we “buy 29% of all theater movie tickets; account for 27% of online streaming; and purchase 24% of online subscriptions,” despite making up 20% of the population.

Resources

This problem is big. Latinas and femme Latinxs are dramatically underrepresented in all the decision-making positions in Hollywood and our numbers have not budged there even as our share of the population (and economy!) grow. BUT. We are a persistent, hard-working people and we’re not going to let the shit stand. In fact, we’re organizing at all levels across the industry to make sure our stories get told. Here’s an (incomplete) list of some of the amazing groups on the ground:

Stats and Studies

Resources

Encouraging Our Role as Cultural Gatekeepers (aka Journalists)

Getting More Latinx Storytellers Hired

Uplifting Our Voices

Organizing Our Community

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